Loving deities is not easy. After all, an emotion that began with the intimate relations of parents and children, men and women is not easily transferred to intimidating gods. But “love” movements have arisen in many religions. Their cause is the need of many devotees to establish relationships with the gods that mirror the intense personal relationships of family. What we call mysticism flows from this need; the Baal Shem Tov, Jesus and the Bhakhti gurus of Hinduism manifest this development. The assumption is that the god returns the love which the devotee offers. Certainly, the fear that most gods have inspired is reduced if we can imagine them behaving as loving parents.
What is most puzzling is commanding a feeling. Love certainly includes behavior, but it starts with feeling. Commanding feeling is impossible. We feel what we feel. Our behavior we can control, but not our feelings. Ordering somebody to love you borders on absurdity. “You shall obey your god” is more reasonable. Early religion focused more on behavior than on feeling.